Sustainability

Product

If we as consumers invest in clothes made to last a long time and take care of them properly, we won’t need to buy as many new ones. This means less climate impact and a happier planet.

So how can we make sure our clothes get a longer life?

It’s all about quality. At Polarn O. Pyret, we’ve had the same vision since the start: stylish, functional garments tough enough to withstand the rough and tumble of childhood play in any weather – and comfy, soft everyday favourites that can be washed again and again. Clothes that last a long time and can be handed down once a child has outgrown them. Our goal is at least three children for each garment! And we’re almost there.

Today, 56%* of all PO.P garments and 63% of our outerwear are used by at least 3 children.

* Excludes swimwear, socks, and underwear.
Source: Polarn O. Pyret's customer survey 2023.

Design that lasts, since 1976

Sustainability labels

Child safety

The safety features on our clothes are just as important to us as the materials used to make them and we have zero tolerance for product recalls for child safety reasons. That is why we focus on technical solutions that not only minimise potential risks but also are specifically designed for children.

Each garment is subjected to a thorough risk assessment and independently tested in laboratories to ensure that it meets our child safety requirements. Our child safety criteria are based on the standards available in all our sales markets, but in many cases we set even stricter requirements.

Here are some examples of the features on our clothes for enhanced child safety:

Our caps never have metal buckles at the back, since these often have sharp edges that could graze a child’s soft skin.

The drawstring adjustment in our jackets is placed on the inside to reduce the risk of the cord getting caught in something.

All our neck warmers fit snugly around a child’s neck to minimise the risk of them getting caught in anything.

Our outerwear garments always have 360-degree reflectors, so children are clearly visible from all angles when it’s dark.

How to give our garments a longer life

Wash your clothes correctly, always follow the washing instructions. Mend any garments that need repairing instead of throwing them away and buying new ones. Pass on any clothes that your child has outgrown.

Used & loved

PO.P Second Hand

PO.P TAKE CARE

PO.P Repairs

PO.P TAKE CARE

WASHING INSTRUCTIONS

Did you know that Polarn O. Pyret was listed as the bestselling childrenswear brand and the second bestselling clothing brand on Tradera in 2023?

Source: The “Tradera Circular Brands 2023” report.

Trade in preloved PO.P garments online – get a voucher to spend!

Hyber – PO.P garments to rent

Via the Hyber rental service, you can also rent selected outerwear from PO.P. By renting out garments, we can extend the life of even more products.
 

When a garment is worn out

Reusing garments is the best option from an environmental perspective. But what should you do with your clothes once they reach the end of their life? When a garment is completely worn out, it should be sent for recycling. It’s vital that clothing does not end up in your household waste. Different local authorities currently have different rules for worn-out textiles, with most of them providing some form of collection either curbside or at their recycling centres.

Animal welfare

For us, it is self-evident to respect animal rights. We don’t want any animal to suffer in order for us to make our clothes and we ensure this through our Animal Welfare Policy, with which all our external suppliers must comply.

Among other things, this means that:

We only use wool from Merino sheep.
We completely distance ourselves from mulesing and require a certificate that this has not been used when we buy our merino wool.
The majority of all wool we buy is certified according to the Responsible Wool Standard (RWS), which ensures the well-being of the sheep.
We never use down or feathers in our products. There are now advanced alternatives available, such as PrimaLoft, that meet our requirements.
We never use any type of fur or fur details.
We never use any leather or leather details in our products.

Animal Welfare Policy (PDF)