Moomin 80 Collection – have you seen the Moomins like this before?
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Do you know the stories of Moominvalley? Written and illustrated by Tove Jansson, they have touched many readers the world over. Last autumn, we launched the first part of our limited edition design collaboration, and now it’s time for the second part. Discover a unique collection and experience the Moomins in colour – for the first time since 1956!
A collection that celebrates friendship
Tove Jansson’s stories depict the lives and adventures of the Moomins in Moominvalley – a beautiful and serene place for everyone who is lucky enough to live there or accidentally stumble across it. Children and adults alike can immerse themselves in a world where friendship leads the way, emotions in all their colours are allowed, and the door is always open.
As with the first part, the second part offers a range of soft and comfy everyday clothing for children, nightwear for both children and adults, and the new, returning addition – a bathrobe for adults. Also new to the collection are UV garments and swimwear for children.
Through this collaboration, we want to celebrate friendship and the bonds we tie throughout life – bonds that make us who we are.
The Moomins in Colour
Have you seen the Moomins in colour before? The very first illustrations used for commercial purposes were in colour. They were made exclusively in 1956, for Stockmann in Helsinki and NK in Stockholm. But since then, the characters have only been seen in white. Until now that is, as we celebrate their 80th anniversary in colour, with this exclusive range of clothing.
Part one of the collaboration – pass it on
The first part of the collaboration featured illustrations that made us dream of nature and the sea, accompanied by bursts of colour that enchanted us in every way. Through this collection, we want to encourage everyone to “pass it on” – the passing on of clothes, memories and values. This has been our mission from day one, and of course it continues with this collection and all our collections going forward. Our goal is for each of our garments to be worn by at least three children!
About Tove Jansson
Tove Jansson was born on 9 August 1914 in Helsinki. She will be remembered as a brilliant author and illustrator of children’s books as well as novels and short stories for adults. Her work has been translated into 60 languages and is enjoyed all over the world. She is most known for creating the Moomin world in a delightful series of illustrated books.
Jansson was a free spirit and spent much of her time in the Finnish archipelago where she lived a simple life close to nature – something that is reflected in many of her stories, which often take place by the sea and in beautiful natural settings.
