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Moomin 80 Collection

Here you’ll find our Moomin collab collection, which is part of the Moomin 80th anniversary in 2025. The collection features soft garments in organic cotton with illustrations from Tove Jansson’s beloved stories about Moomin.

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Moomin 80 collection

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Moomin 80 Collection

An exclusive collection beyond the ordinary…

Moomin 80 Collection

Do you know the stories of Moominvalley? Written and illustrated by Tove Jansson, they have touched so many readers the world over. With her philosophy of inclusion and love, Jansson has inspired both children and adults to discover a world where everyone is free to express their emotions and where the door is always open. Now her characters adorn our clothing in an exclusive and limited collection.

In this unique design collaboration, you’ll find soft everyday garments for children, as well as nightwear for both children and adults. And as part of the collection, a bathrobe in adult sizes! All the garments in the collection are made from soft organic cotton and feature illustrations from Tove Jansson’s beloved stories about the Moomin world.

The collection is available in-store and online. 

Collaboration is a matter of course for us, which is why we regularly team up with different organisations that help people in different ways. Read about our collaborations with Save the Children, Pink Ribbon and Wateraid.