Black friday

Black Friday all week long! Get ready for the new year with kidswear made to last. Comfy, sustainable garments in organic cotton and certified materials that let children be children. Our kidswear is made from durable fabrics, with comfy designs and smart solutions. They are long-lasting and can be handed down to several children. Our goal is at least three children for each garment. 

Don’t miss our Black Friday offer and stock up the children’s winter wardrobe with protective outerwear, smart wool garments, soft favourites for homewear, and festive outfits for the holidays. 

We hope your child will love the clothes you’ve bought and use them for a long period of time, before handing them down to the next child. We call it design that lasts!

Psst… Become a member of our shopping club to get all our offers in advance!