Sustainability

Continuously striving to develop and improve every single link in our production chain, from transportation to materials and small details, is self-evident to us. That involves constantly making conscious choices that reduce our impact on people, animals and our planet.

We’re reducing the number of new arrivals and concentrating instead on more classics that can be sold for a longer time. And we’re making sure that we continuously increase the proportion of sustainable fibres in our garments.

The best thing we can all do to conserve our planet’s resources is to invest in high-quality clothes and to use them for a long time. For as long as humanly possible. Take care of them properly. And mend them when they need repairing.

We can do all this together. That’s why we’ll continue to design sustainable clothes that can be used, worn and loved for a long time. Clothes that, as soon as one child outgrows them, can be passed on to the next child. And the next. Our goal is at least three children for each garment.

We’re far from ready and fully committed to driving the change that’s needed.