Highlights from this year’s Sustainability Report
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Our vision has remained the same since 1976: to design and produce clothes of the highest quality that can be passed down to the next child, and the next. In our annual Sustainability Report, we summarise the progress and challenges of the past year and how we are working to move closer to our goals. Here are some of the highlights.
Our first PO.P pop-up with second hand
In the autumn of 2025, we opened our first PO.P pop-up featuring exclusively second-hand items on Sergelgatan in Stockholm. The store was open from September to November and was a clear success, giving many beloved PO.P pieces a new life.
Most sold children’s clothing brand on Tradera – for the fourth year in a row
We’re proud and delighted to continue being the most sold children’s clothing brand on Tradera, Sweden’s leading secondhand platform.
66% of our outerwear is worn by three children or more
Quality and sustainable design ensure that our clothes stand the test of time. Every year, we conduct a survey asking customers how their garments are used and passed on. This year’s survey shows that 66% of our outerwear are worn by at least three children – proof that our sustainability efforts are paying off.
Sustainable materials and smart transportation
- 100% of our products are made from more sustainable materials
- 100% of the cotton we use is organic
- 100% of the wool in our products is RWS-certified
- Sustainable fuel on all inbound sea and air transportation
Together, we can achieve even more
We’re proud of what we’ve accomplished over the past year, and much of it is thanks to you. Together, we continue our journey toward a more sustainable future. By thinking circularly, prioritising sustainable materials, and designing garments that can be loved again and again, we can extend the life of every garment and reduce the need for new consumption.
Want to know more about our sustainability efforts?